{
Tressie Lieberman

People

}
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starbucks ceo outlines strategy to enhance service and boost sales

Starbucks CEO Brian Niccol is implementing a turnaround strategy to address declining sales, focusing on improving service speed and consistency by streamlining the menu and enhancing mobile order accuracy. The company plans to reintroduce condiment bars, revamp store designs for a more welcoming atmosphere, and target a broader audience in its marketing efforts. Additionally, starting November 7, Starbucks will eliminate extra charges for milk substitutes, aiming to improve customer perception of pricing.
CNBC
Chipotle Mexican Grill, Inc. Yum! Brands, Inc. The Procter & Gamble Company Starbucks Corporation Taco Bell OF America LLC MEX ESP POL USA Rachel Ruggeri Tressie Lieberman Brian Niccol Show more
Finance & Economy, Transcript
13:17 31.10.2024
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